Amazon enters the world of podcasts by adding them to its Amazon Music service.
It follows the likes of Apple and Spotify, both of which have made big investments to attract podcast creators.
If you live in the US, UK, Germany, and Japan, podcasts are now available on Amazon Music at all price points at no additional cost.
Whatever you use to listen to Amazon Music, whether on the web, on mobile or on the Amazon Echo, you will be able to listen to podcasts.
Also, the podcasts will sync across all of these platforms, so you can listen to one during your morning commute via your smartphone, then come home in the evening and ask Alexa to keep playing.
Amazon Music will give you curated recommendations for new podcasts in a variety of categories, along with a list of the most popular podcasts.
Speaking to The Wall Street Journal, Steve Boom, Vice President of Amazon Music, said:
The service launched with over 70,000 podcasts, including existing popular shows such as Crime Junkie, Radiolab, and Stuff You Should Know.
Although Apple Music and Spotify are home to over a million podcasts, Amazon will continue to add to this catalog.
The service will also expand with original content, with podcasts hosted by big names like Will Smith, DJ Khaled and Becky G.
Amazon will run its own advertisements on this original content, while non-exclusive podcasts will retain ownership of how they advertise.
Fans of true crime podcast Disgraceland will have to use Amazon Music if they want to keep hearing more episodes, as the show will be exclusive to the platform starting in February 2021.
It makes sense that Amazon would take the lead in hosting podcasts on Amazon Music. The company already owns Audible, a platform for audiobooks, and podcasts are the next part of Amazon's planned domination of the audio space.
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